Paul Holmbeck

Political Director, Organic Denmark

Paul Holmbeck is Political Director Organic Denmark, representing organic farmers, consumers, food professionals and companies, with 90% of organic sales. Since 1995, Paul has played a leading role in developing Denmarks ambitious organic goals and policies, including the worlds first national organic action plan, integration of organic farming in broader policies for rural development and environment, and author of Danmarks national goal of 60 percent organic in all public kitchens. Paul was a leader in the EU ban on GMOs in organic farming and initiative for the first EU action plan, and has played a leading role in unifying the organic movement in Denmark, creating Organic Denmark in 2002 as a driving force for market development, public support and strong organic food politics. Paul consults with governments, organisations and retail leaders around the world on market strategies and policy development.